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CREATORS INN by Elvine | Videos

Posts in section

Videos

This section contains 7 posts

January 5, 2010

Magnus Larsson (UK/SE)

UK based Swede, Magnus Larsson stayed at the capsule version of Creators Inn by Elvine at LAT, while in Gothenburg to give a speech at TEDxGöteborg. Interview and a previously recorded TED presentation video found after the jump.

How would you describe yourself for someone that have never met you?
I’m an architect who used to be – and still occasionally dabbles as – a journalist and a copywriter. My DNA was tested a few years ago for an article, and having seen those results, I know that I’m excruciatingly boring, the most common man on the planet: no interesting major diseases, an ever-so-slightly-above average tendency for rheumatic problems, and a lineage that makes me 1/25 Ethiopian jew. I’m the same as everyone, really.

What is creativity for you?
Creativity is the combined act of making yourself receptive to the usually sudden realisation that something is potentially possible, followed by the stubborn actualisation of that something. I believe, with Tibor Kalman, that everything is an experiment: if you actually pause to look at things, it’s very hard to not be inspired by them. In that way, pausing is creativity. But you also have to let go of that pause button. The people at TBWA/Chiat Day and Apple got it wrong: it’s not about thinking different. It’s about thinking-and-acting different, though of course that hasn’t got quite the same ring to it. To stay in the world of advertising slogans, creativity is the whole chain: Think different > Go create > Just do it. Remember “Tank Man,” the unknown Chinese rebel who stopped with his bags of groceries in front of the tank in the Tiananmen Square in 1989 and refused to move? That’s creativity.

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November 25, 2009

Elvine x EKTA collaboration

For the autumn & winter collection 2009-2010 Elvine invited the Gothenburg-based street artist EKTA to design some prints.

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August 17, 2009

A day at Bygget & The Elvine booklet

On a hot summer day Elvine invited some friends, including some previous Creators Inn by Elvine guests, to spray paint the cover of 5000 Elvine brand booklets. The booklet includes a section about Creators Inn and some interviews with previous guests (pages 42-51). It will soon be up for grabs in a clothing store near you. Until then, feel free to check out The Making of-video above and browse through the online version below.

August 3, 2009

PMKFA (SE/JPN)

Multi-talented and Tokyo based Swede, Michael Thorsby aka PMKFA, stayed at the capsule version of Creators Inn by Elvine at LAT, while in Gothenburg to play records and showcase some animations at club Colors, Nefertiti. More pictures and a previously recorded video interview found after the jump.

Who is PMKFA and what do you do?
I’m a graphic designer and also co-founder of the graphic clothing label It’s Our Thing that operates out of Tokyo and Osaka.

You are based in Tokyo, but this was your first time staying in a “capsule hotel”. How was it, and what do you think about the Creators Inn by Elvine concept?
Yeah that felt funny, like crossing the river for water right, haha. I’ve always liked small spaces, more or less lived in small rooms all my life, in fact I always imagine how I would plan it when I enter a small space, like a toilet or storage etc. I draw up imaginary plans on where the sleeping area should be, office, cooking area etc, even when the place is 3-4 square meters. I can recommend it, at least it make visiting public toilets a bit more enjoyable.

The capsules at Creators Inn was first class! I was really impressed, clean, odd shapes (a plus) and enough space for everything needed to sleep well in there and I even managed to reach to work a bit from bed. The minus was that I was there so briefly, I only got to spend something like 5-6 hours there because of my rather tight schedule, very unfortunate. I was stoked though to stay where Scottie B had stayed just a week or to prior to my arrival, I could feel it in the walls, I felt that Bmore gutter feeling.

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February 14, 2009

Explaining Creators Inn by Elvine (in Swedish)

Here is a short movie we made to explain Creators Inn by Elvine for some ad people in Stockholm. It’s in Swedish, but we hope to get the time to translate it to english soon.

November 30, 2008

Mako Ishizuka (JPN)

Mako Ishizuka is a Japanese artist who stayed at the Creators Inn by Elvine lab while in Gothenburg to do an analog VJ set at club Cheesy Not Cheesy. The video clip is only about 20 seconds long because our camera containing the rest of the footage got stolen. We’re sorry about that.

Mako, you are an artist. How do you define creativity?
Sparkling ideas. Otherwise, ”is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. An alternative conception of creativeness is that it is simply the act of making something new.”

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September 29, 2008

Philarmonix aka Dairmount (BE)

Phil is a Belgian Dj/producer living in Hamburg who stayed at Creators Inn by Elvine while in Gothenburg to play at legendary night club Neferiti. He’s label manager at Finetunes and also starting up his own label called A room with a view.

We spoke to Phil about his close relationship to Gothenburg and the music scene here, where he mentioned artists like Hird, St Göran, Jor-El, Andreas Saag and Yukimi Nagano, and how staying at Creators Inn by Elvine made him feel like he had come full circle.

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