August 31, 2009

Marco Velardi (IT)

Who are you and what do you do?
I am a Milan based freelance writer and consultant, and two years ago I started Apartamento magazine with two friends in Barcelona, beside opening a small design studio in Milan, SM.

Do you consider yourself creative and if so, in what way?
I think my role has more to do with creativity at large, without me being that creative but on the other side being capable to work with some of the most talented artist, editors, musicians, publishers,… out there.

What was your reason for visiting Stockholm, and what happened while you were here?
Love and Work. And the best thing that happened was discovering the whole Crayfish Party tradition.
Swedish crayfish

How did you like the room, and what do you think about the Creators Inn by Elvine concept?
The concept is really interesting and well executed. I think it should be taken as an example by many hotel chains. I especially loved having real plants in the room and bathroom. It made such a difference.

Any tips and recommendations for future guests? Did you include anything on the map?
Sure. one address Krukmakargatan 24-26. You have to visit Papercut, the best magazines store in Stockholm, and get yourself a shirt and a photography book from Our Legacy.

What’s creativity to you?
Inspiration

What’s next?
More traveling, Berlin next, and new projects coming up in the Fall with Apartamento like “Richard Lamb: The Everyday Life Collector” in London from September 21.

Apartamento magazine