Press Release, May 11, 2009

Elvine and Scandic Malmen offer visiting creators free accommodation in Stockholm

The Gothenburg-based clothing label Elvine and the hotel Scandic Malmen launch the hotel concept ‘Creators Inn’ in Stockholm on the 1st August. The Creators Inn is the worlds first “hotel-in-hotel” complete with its own design and unique details.

An overnight at Creators Inn offers all the standard features and comfort associated with a modern hotel but the crucial difference is that you as a guest do not have to pay anything. The aim with Creator’s Inn is to promote the local area and give something back to travelling creators whose presence contributes to a more interesting city, whether they are in a band, DJ, designer, artist, writer etc.

– “We are your friend. is Elvine’s core ideal, and as a friend it offers its guests, obviously shelter. It feels great to extend our hospitality and be able to take the concept on to Stockholm,” says Johan Johnsen, marketing director for Elvine.

Potential guests from within Sweden or the world are able to apply for short-term accommodation at www.creatorsinn.com. A selection of room guests throughout the project will be documented and presented on the website.

Read more about the Creators Inn by Elvine at: www.creatorsinn.com and see past guests to the Gothenburg Creators Inn. Stockholm is the first time this project is housed within an existing hotel.

Further information:

A World Beneath / International, Martin Bundock, +46(0)704 283717, martin@awb.se

About Elvine

Elvine is a Gothenburg based clothing brand who makes “sophisticated clothes for unsophisticated behavior”. Read more and check out their clothes at: www.elvine.se

About Scandic Malmen

Newly renovated Scandic Malmen is a modern hotel situated on Södermalm in Stockholm. The hotel offers a hotel stay in direct proximity to culture, shopping and within walking distance to some of Stockholm’s best live music venues. www.scandichotels.se

Note to editors

Creators Inn is a project initiated by Next Century Modern design along with the clothing label Elvine. www.nextcenturymodern.com